As a realtor, you may have seen a significant change during the last ten years. Clients are beginning to purchase homes in new ways, typically starting with internet market research and a clear image of precisely what they want from their future homes.
Digital marketing has risen to the forefront of best-in-class realtors’ marketing efforts. The real estate sector is now relying on digital marketing for everything from generating new leads to closing successful sales.
The Importance of Digital Marketing in Real Estate
For realtors looking for new methods to stand out online, social media was one of the first game-changers. Various social media channels enabled real estate professionals to develop a brand and a thriving business, from purchasing Facebook Business Ads to posting photo albums of new listings.
How can modern real estate brokerages and realtors in India differentiate themselves in a crowded market when 84 per cent of real estate professionals use social media platforms? Traditional marketing methods can’t compare to the impact that digital marketing may have.
Use the following 5 tips and methods to jump-start your real estate digital marketing plan and obtain the results you want.
Create an Email Marketing Campaign
An email nurturing campaign is a powerful component in interacting with new leads and keeping relevant with old clients, regardless of industry. A well-rounded campaign, in theory, will guide potential customers through planned activities based on their buyer profile and previous interactions with you. According to Smart Insights, real estate organisations’ average open rate is roughly 27%, with a click-through rate (CTR) of 3%. The more relevant your high content is to a client, the more likely they are to open your email and read what you have to say.
Develop a User-Friendly Website
How often have you visited a website? Only to have it close because it was taking too long to load? Realtor websites can be a web developer’s headache because they contain so many photographs and connections. Real estate developers and professionals, on the other hand, can create a responsive website that is optimised for mobile browsing with the help of a competent website designer and an understanding of what their clients want.
Nearly half of all web browsing is done on a mobile device, therefore if your site isn’t responsive, your customers won’t be able to use it easily. In order to provide the best experience for your clients, your mobile-friendly website should have the following content:
- All new listings are included here.
- Content that will assist them in the home-buying process.
- Links to services such as lawyers, movers, and home inspectors that are pertinent to moving.
Also, think about adding a live chat facility to your website. Because your real estate firm is so people-centric, it’s critical that you’re available when customers have inquiries. Investing in live chat software allows users to connect 24 hours a day, seven days a week and arrange appointments without having to speak to you personally.
PPC (pay-per-click) advertising is a great way for realtors to find new leads by paying for ads that are clicked on.
Because they only pay when someone clicks through their ad, PPC is a great digital marketing option for real estate professionals looking for potential clients who are genuinely interested in their offering.
PPC ads are frequently directed at people who have used Google or another search engine to look for correlated keywords.
Make a strategy for social media marketing.
It’s one thing to sometimes publish real estate-related content on Facebook, but a full-fledged social media marketing campaign is what will get you the results you want. The following are some examples of useful stuff to share on social media:
- Existing or new listings
- Bios of the players (if you run a real estate brokerage firm)
- Case studies are used to illustrate a point.
- Blog posts that are relevant
- Case studies of success
Make SEO a priority.
Search engine optimization, or SEO, is a crucial approach for driving traffic to your website. When done correctly, your website and web pages will appear higher in relevant search engine results pages (SERPs).
However, because Google and other search engines algorithms are always changing, it’s vital to work on your SEO more than once. Keywords are an important part of SEO that can have a big impact. To incorporate keywords into your SEO plan, make sure to sprinkle high-ranking keywords like your region and industry across your blog and website content. Other components of a successful SEO strategy include:
- High Authority Backlinks
- Meta titles and descriptions
- Social media pages
- Online directories
Because quality content is such an important component of a successful SEO strategy, make sure to update your blog frequently. Because the most popular content on Google is often between 1200 and 1400 words long, it would be a good idea to publish high-value, long-form content regularly.
While almost every real estate agent and consultant use one or more digital marketing strategies as part of their business, the campaigns’ effectiveness is decided by how successfully the tactics are implemented.
Focus on creating digital content that answers homebuyer questions and addresses their concerns. Increase your chances of being found by potential customers by utilizing a variety of internet strategies.
In the end, it’s not just about the number of people you reach; it’s also about the conversion quality.