In today’s growing era of technology, everything is going online and has a digital presence. Digital marketing basically refers to the promotion of brands and businesses to connect with the right audience with the help of the internet and other digital platforms.
ASPECTS OF DIGITAL MARKETING
There are different aspects of digital marketing
SEARCH ENGINE OPTIMIZATION (SEO)
It is a process of optimizing your website to rank higher in search engine results by increasing the number of organic traffic your website receives. There are two ways by which you can optimize your website- on-page SEO and off-page SEO.
On-page SEO- This type of SEO focuses on the text that exists on your website’s page. By finding the keywords for their search volume you can find the ranking of your website on search engines.
Off-page SEO- This type of SEO focuses on all the activity that takes place off the page when looking to optimize. Guest blogging is one example of off-page SEO.
2) CONTENT MARKETING
It is one of the most important aspects in the forms of digital marketing. Writing authentic and unique content for the website is important for generating brand awareness, traffic growth, lead generation, and customers. Blog posts, E-books, Infographics are some channels that you must include in your marketing strategy.
3) SOCIAL MEDIA MARKETING
As more and more people are using social media the online presence has grown tremendously.
It includes the promotion of brands, products, or services on social platforms to increase brand awareness, generate more leads or drive more customers to buy your product. There Are multiple social media channels like Facebook, Instagram, Linkedin, Pinterest, Twitter, Snapchat.
4) EMAIL MARKETING
Organizations use email advertising as a method of speaking with their crowds. Email is frequently used for promoting content, discounts, and occasions, just as to coordinate individuals toward the business’ site. Types of the email you can send in Email
Subscribe to newsletter
Customers welcoming Email
5) VIRAL MARKETING
Viral showcasing or viral publicizing is a business technique that utilizes existing interpersonal organizations to promote an item. Its name refers to how buyers spread data about an item with others, much similarly that an infection spreads starting with one individual then onto the next.
6) PAY PER CLICK
It is a technique of driving traffic to your website by paying a publisher. When a user clicks your ad it gets converted into a lead. There are many types of PPC that allow you to be on top and one of the most important is pay per click is Google Ads which allows you to be on top of google search engines. another channel where PPC can be included- Facebook, Linkedin, Twitter.
7 ) INFLUENCER MARKETING
Influencer marketing is a type of web-based media showcasing including support and item position from influencers, individuals, and associations who have an implied master level of information or social impact in their field.
8 AFFILIATE MARKETING
This is a sort of execution-based publicizing where you get a commission for advancing another person’s items or administrations on your site. Affiliate marketing channels can include-
Doing video ads through youtube or attaching affiliate links from your social media accounts.
9) YOUTUBE MARKETING
Youtube is one of the largest search engines as it can help to increase traffic and the overall presence of your brands. It helps you to grow through videos as it can attract more people.
10) ONLINE PR
Online PR is the act of protecting acquired online inclusion with advanced distributions, web journals, and other substance-based sites. It’s similar to customary PR, yet in the online space. The channels you can use to boost your PR endeavors include: