India’s beauty and wellness sector is witnessing a gradual but meaningful transformation. As urban lifestyles grow more demanding and time-conscious, consumers are increasingly seeking services that fit seamlessly into their daily routines. One notable shift within this broader change is the rising acceptance of salon-at-home services—an alternative to traditional brick-and-mortar salons that promises convenience without compromising professionalism.
Among the newer entrants in this evolving segment is Thanksmam Salon – Best Home Salon, a salon-at-home beauty service company founded in October 2024 and headquartered in Greater Noida. While still in its early phase, the company reflects how small and mid-sized service startups are responding to changing consumer expectations across Indian cities.
From Physical Salons to Doorstep Services
For decades, salon visits were a routine part of urban life, often involving advance appointments, travel time, and waiting periods. However, the last few years—particularly after the COVID-19 pandemic—have reshaped how people approach personal care. Hygiene concerns, remote work culture, and digital-first service models have encouraged customers to explore alternatives.
Salon-at-home services address many of these concerns by bringing trained professionals directly to customers’ residences. According to industry observers, this model appeals especially to working professionals, homemakers, elderly clients, and individuals who value privacy.
Thanksmam Salon entered the market during this period of transition, positioning itself as a service provider focused on delivering professional beauty treatments in home environments.
Foundation and Early Vision
Thanksmam Salon was founded on 12 October 2024 by Preeti Kumari, with operations based out of Greater Noida. Company representatives state that the founding idea was rooted in observing everyday challenges faced by salon customers—such as inconsistent service quality, overcrowded salons, and difficulty finding reliable professionals.
Rather than attempting to replicate a luxury salon experience at home, the company’s early vision focused on standardization, hygiene, and dependable service delivery. This approach aligns with broader trends in the beauty and wellness industry, where trust and safety have become as important as aesthetics.
Services Adapted for Modern Households
The salon-at-home model requires services that are both portable and adaptable to different residential settings. Thanksmam Salon’s offerings reflect this requirement, covering a mix of commonly requested treatments and specialized beauty services.
The company provides:
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Nail extensions and nail art
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Eyelash extension services
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Facials and advanced hydra facials
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Waxing, threading, cleanup, and grooming services
According to the company, trained professionals carry portable kits and branded products to each appointment. Hygiene protocols, including tool sanitization and the use of disposable materials where necessary, are emphasized as part of service delivery.
Industry experts note that such operational discipline is essential in a segment where customer confidence depends heavily on cleanliness and professionalism.
Expansion Across Multiple Cities
Although founded in late 2024, Thanksmam Salon has expanded its services beyond its headquarters city. As of 2025, the company operates in several locations, including Noida, Greater Noida, Delhi, Gurgaon, Faridabad, Ghaziabad, Jaipur, and Lucknow.
This geographic spread highlights a growing appetite for salon-at-home services not only in metro cities but also in tier-2 urban centers. Analysts point out that consumers in these cities are increasingly exposed to digital platforms and service innovations, making them more receptive to new formats of personal care.
However, expansion across multiple cities also introduces challenges related to logistics, workforce management, and service consistency—issues that many startups in this space continue to navigate.
Early Performance and Client Reach
Within its first year of operations, Thanksmam Salon reports having served approximately 1,500 to 2,000 customers across its service regions. For a young company in a service-heavy industry, this level of customer engagement suggests gradual adoption rather than rapid, unsustainable growth.
Experts often view measured scaling as a positive indicator for service businesses, where maintaining quality can be more important than aggressive expansion. Repeat customers and referrals, rather than one-time bookings, typically drive long-term viability in this segment.
Workforce and Employment Model
The beauty and wellness industry employs a large number of skilled professionals, many of whom seek flexible working arrangements. Thanksmam Salon currently has a team of around 40 employees, including beauticians and technical specialists trained in specific services such as nail and eyelash extensions.
The salon-at-home model allows professionals to work across locations and appointments rather than being confined to a single physical outlet. This flexibility can be particularly appealing for workers balancing personal responsibilities or seeking alternative income structures.
The company indicates that ongoing training is part of its internal process, aimed at keeping staff updated on techniques, hygiene standards, and customer interaction practices.
Digital Presence and Customer Interaction
Like many emerging service brands, Thanksmam Salon relies on digital platforms for visibility and customer engagement. Its official website functions as a primary information and booking channel, while social media platforms such as Instagram, LinkedIn, and YouTube are used to share updates, service visuals, and educational content.
While the company has not yet been widely featured in mainstream media or received major industry awards, its growing online presence reflects an effort to build credibility in a trust-driven market.
Industry analysts note that in the salon-at-home space, customer reviews and social proof often play a larger role than traditional advertising in shaping brand perception.
Competitive Landscape
The salon-at-home market in India is becoming increasingly competitive. Customers can choose from independent freelancers, local salons offering home visits, and large technology-driven platforms aggregating beauty professionals.
Thanksmam Salon operates within this crowded ecosystem by emphasizing structured service delivery and professional conduct rather than heavy promotional messaging. Its approach reflects a broader strategy adopted by smaller brands aiming to establish reliability before scale.
Experts suggest that such companies often succeed by building strong local reputations within residential communities, where word-of-mouth recommendations remain influential.
Challenges and Sustainability
Despite its growing acceptance, the salon-at-home model faces structural challenges. Scheduling inefficiencies, travel time between appointments, and workforce retention can affect operational efficiency. Additionally, customers often compare home services directly with premium salon experiences, raising expectations around results and service demeanor.
Maintaining consistent quality across multiple cities is another challenge that emerging brands must address as they grow. Analysts emphasize the importance of backend systems, training frameworks, and feedback mechanisms in overcoming these hurdles.
A Broader Industry Shift
The rise of companies like Salon at Home indicates a broader shift within India’s beauty and wellness industry. As consumers increasingly prioritize convenience, safety, and personalization, service delivery models are adapting accordingly.
While it remains to be seen how individual brands will evolve over time, salon-at-home services appear to be more than a temporary trend. Instead, they are becoming a permanent part of the urban personal care ecosystem.
For Thanksmam Salon, the coming years will likely determine whether it scales into a larger multi-city operation or continues as a focused regional service provider. Regardless of its future trajectory, the company’s early journey highlights how traditional industries are being reshaped by changing lifestyles and consumer expectations in modern India.
