Whenever people consider Google penalties, they are surrounded by doubt, uncertainty, and fear. Sometimes they think that the penalty imposed on their site is because of an algorithm. The algorithms like Panda and Penguin are the updates of high-profile. But how do these algorithms work? For delivering the required outcome in an automatic manner, there are some calculations and rules on which algorithms rely. As per the guidelines of the webmaster, if the quality standards of these algorithms are not met by websites, then these websites are demoted by Google. Now I am going to show you what a Google penalty is and how to recover from it.
Google penalty
When manipulative or deceptive practices are shown by some sites, some penalties can be imposed on them by Google. We call these penalties Google penalties. Now a question arises: For discouraging a site, what does a Google penalty do? From the search rankings that are valuable, a website gets stripped by Google.
Suppose today, for a number of search terms, there is a good ranking of your site on the search engine. Then, after some days, there is a possibility that for the branded search terms, your site is not ranking because a penalty is imposed on them by the search engine.
We can say that the search rankings of a website are negatively affected when Google takes an action known as the Google penalty.
How will you know that a penalty has been imposed on your site?
You can realize that a penalty has been imposed on your site when the organic traffic on your site starts declining suddenly on a large scale. Here, you need to identify if only some pages have been penalized or if your entire site has been penalized by the search engine. After that, you have to see if a manual action has hit your site or not. When a person notices that, as per the guidelines of the webmaster, your website pages do not function, he can leave a review about your site carrying all that information, and, in this situation, we will say that a manual action has hit your site. The latest Google Search Console can tell you that a manual action has hit you.
Types of Google penalties and various ways to fix them
Sneaky redirects and cloaking are the penalties that are super-sleazy, so we will not discuss these. You should not present spammy or fake content in front of the search engine. Basically, when Panda and Penguin algorithms update, it is the main reason for a large number of Google penalties. When those techniques of link building are used by the sites that include black-hat SEO, then these sites will get hit by Penguin penalties. When there is a use of thin content on certain sites, these sites will get hit by Panda penalties.
Link Schemes
An SEO effort that is valuable all the time is link building. The page rank of a site can increase with links of high value. Link schemes are the actions of getting unnatural backlinks from certain sites. An infraction that is most obvious is to buy and sell the links. When you ask the owner of a site to link back to you and, for that purpose, you pay money to him, then this action is not liked by Google.
The penalty can also hit you if you participate in a PBN. Basically, in a PBN, linking of various sites occurs, and so we call it a private blogging network.
Various ways of fixing it
You need not worry so much if there are certain questionable links on your site, and for that reason, your site is evaluated by the search engine for a manual penalty. Here, you can individually assess each backlink by seeing the backlink profile of your site with the help of the Ahrefs tool. Then go for removing all those links that are bad. In order to give information about unnatural links to the search engine, you can use the disavow tool.
Scraped content or thin content
If the web pages of your site are shallow or of low quality, then their content will be considered thin. If you take content from a different site and publish it on your site, then this content is known as scraped content.
Various ways of fixing it
Here, the web pages that are affected need to be deleted manually so as to get rid of the problem of the thin content. You can use the SEMrush tool to identify if your site contains content that is duplicated. These types of affected web pages also need to be deleted. Remember that after deleting these, redirection of the web pages is also necessary.
Keyword Stuffing
Among the techniques of black-hat SEO, one is keyword stuffing. If there is a use of certain search terms on a site from which they do not get any value, then we will say that keyword stuffing has been done.
Various ways of fixing it
Here, all those search terms that are spammy need to be deleted.
If you want to analyze and optimize PPC campaigns, and along with this, you want to design, implement, and monitor SEO campaigns, then it will be good for you to get advice from various digital marketing experts.
