Building a website is both a piece of cake and taming the wolf at the same time!
Hosting the website is easy, but making it generate leads is equally difficult.
You will begin to build the website with certain goals in mind, but in the end, the results may not be as pleasant as you had hoped.
And when the question is about creating a business website, then you definitely need to put in some great research surrounding the whole business website development. Otherwise, your business will never have a successful online presence on the internet.
The reason is that every day, millions of websites are hosted all around the globe. You might not know, but quite a good number of them fall under your business niche and genre.
With so many websites being created, how will you make your business website stand out?
How will you make your website touch the customer’s heart and grip their minds?
How will your website become the people’s favorite, and how will your business become the people’s choice?
This is Velarudh Infotech! Your place for all things digital. Make a business website, run an info blog, host an e-commerce web app, or get your own customized cloud solutions!
With Velarudh, you feel it everywhere!
This post will give you some of the most overlooked business website development ideas, which are bound to make a greater impact on your leads!
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Your business website should mean business.
Focus is everything. If you steer away from your motto and objectives, then no project will ever stand up.
When making your business website, you should have a list of purposes.
What is the role of this website?
If it is about displaying your products and services, which people will eventually click to purchase them, then your website should only be dedicated to accomplishing that.
If it is about providing online tech support to your customers only, then there’s no need to put up your products for sale on the website.
Unnecessary materials strewn on the website are a huge turn-off for users.
Say, for example, that you own an electronics store. Your business website will need to have all the details of the products you sell.
Try to stick to the products that you actually deal with!
If you already own an offline physical store, then the business website should be an exact online replica of the store!
This might sound like a normal ‘website making’ criterion, but believe it or not, many business owners do create a completely different website in contrast to their business.
The result is absolute chaos!
The website needs to be light and load at the speed of light.
People are going mobile.
They want information wherever they are and whenever they want. Speed has become a top feature for any website.
Most of today’s user traffic is based on hand-held devices like smart phones and tablets. If your website is not giving the audience the freedom to navigate on any device they want, then your user base will only decrease with time.
To make your website load fast and be device-friendly at the same time, you have to pay attention to the programming going on behind your website.
Therefore, sit down with your team of developers and discuss how to make your website lightweight and speedy.
Like which web app development framework to choose—Angular, React, and so on?
A user-friendly UI/UX:
Your website is nothing without users and visitors.
That’s the fundamental truth.
And, to satisfy your audience, you have to have a user-friendly UI and UX.
In easy words, we can say that both UI and UX are the look and feel of your website, respectively. This is what really matters most in your whole business website development process.
UX stands for user experience.
This takes care of how the users will interact with the content of your website.
What are the steps that a user has to encounter before they initiate a purchase on the website or become your client?
This part is taken care of by the whole UX design.
On the other hand, UI stands for User Interface, and it will take care of the looks of your website.
The simpler your website is to navigate, the more audience it will attract.
To note, in building an efficient UI/UX structure, the graphics design team, the programming team, and the content development team will need to collaborate with each other!
Hence, make sure that all these teams are well equipped with knowledge and experience.
Search engine-optimized contents will play the real magic:
Without SEO (search engine optimization), your website can never make itself popular in the tough competition of the internet.
Every website needs to be enriched with content. And all these contents must adhere to the strict rules of SEO.
The job of SEO is to pull organic traffic to your website. SEO is primarily based on keywords. These keywords, or key phrases, help the search engines understand the content of your website.
When a person searches for a product or service that matches the keywords used in your website’s contents, the search engines will show your website as a result based on the relevancy of your content.
Therefore, your team of content writers should be filling your website with all the required search engine-optimized contents.
It is SEO that will expand the reach of your website and make it visible to a larger number of visitors.
A good SEO-friendly web design will also let it rank higher than its competitors. Hence, give this section a big priority while developing your business website.
Have the clients leave behind testimonials:
People love to see reviews.
When it comes to business, the main trust factor is always relying on the past reviews of the business.
For every business website, client testimonials speak a lot! They will definitely increase your trust value and make a long-lasting impression on the user’s mind.
It’s very easy to get hold of client testimonials. The best way is to upload videos of your clients speaking about their experiences.
You can even post written reviews of your clients, both on your website and on Google reviews as well.
There’s a hidden benefit to client testimonials! When providing a written review or transcript of a testimonial video, we are mentioning some generic keywords—that includes your company name too!
Hence, client testimonials will let you increase your business reputation and unintentionally provide more SEO-enriched content to the website!
24/7 customer care support:
People need to visit a website when they want information. Be that related to news, sales, education, or anything else.
When you are hosting your business website, you must ensure that your users and existing clients will never leave the site feeling disappointed.
The only way to make your site special is by providing 24/7 customer care support. The business website development should include the creation of a chat box, a video/audio conference portal, and tailored solutions for all clients.
Your website must provide all the necessary information that your users and clients desperately want.
Many good business websites overlook this small but very impactful factor. Customer support is truly what people love to see!
This final point is not directly related to website development but will indirectly boost the website’s popularity and make it saturated in the world of the internet.
Social media is fast and functions well on all handheld devices. So, your website must have its own dedicated social media channels on all major social media platforms like Facebook, Instagram, Youtube, Twitter, Pinterest, and so on.
All of your posts and user profile details on the social media channels must link back to your business website.
Hence, the traffic interacting or engaging with your social media posts should be well informed of your official business website.
We have to believe that the importance of social media is only increasing day by day!
Hence, there you go!
All the basic business website development ideas are now known to you!
Even if you need more assistance in solving some critical website development issues or need help building your business website from scratch, our team of web development experts at Velarudh Infotech is eager to help you out.
Drop us a line today, and our representatives will reach you in no time!
Cheers! Have a good day!